Are you doing SEO without a rank tracker? You're doing wrong
Do you know that for a same keyword search in Google, the result may vary a lot for different people, or even for the same people in different occasions? Good, you know this and you know that's called "personalized" results. Then not to mention the more different results depending on locations, devices and accounts. So, why does Google or the other search engine do this? And why would this affect your SEO work?
Search engines serve results differently
Search engines don't simply provide the same result for every same search request. Instead, they will combine each search with lots of factors, although it takes less than one second, much work is done behind. First of all, search engines will consider your geo location. Google does quite well on this, it know which city or even which building you're searching from. So if you're looking up "coffee shop" in different locations, Google will first show you the nearest shops, different locations will get totally different results. Secondly, the devices you're using is also very import to determine the SERPs. For example, if you're searching Facebook on desktop, Google will show you the www result first. But if you're using a mobile phone for the search, then the first result will be Facebookâs mobile version, along with some related apps maybe. Based on the differences, an seo rank tracker is extremely necessary to track your ranks for you. You can simulate the devices, but it's not possible to simulate the locations. Rank trackers can perform the search from all devices and all locations. All you need to do is just choose one from the lists.
Now you may wonder, if Google is serving different ranks to different people, how can it be possible for me to know how my site is ranking actually? Even worse, since the SERPs vary a lot, how can I tell if this is a REAL rank? Well, that's a good question, and an seo rank tracker is the answer or key to that. SEO rank trackers will result in better rank performances. I will show you how a rank track works to solve this problem.
What is a true rank, how to track it?
First of all, please answer me, what is a true rank? Have you ever thought about this? Let me tell you, the best answer is: a true rank is a rank that search engines serve based on the conditions similar with your potential customers! Do you agree with it? If you're targeting desktop results, then searches from mobile phones will be less relevant, if you're targeting customers from Miami, then searches from New York will be less relevant. If your business is US located, then searches from Canada would be less important. That's quite easy to understand.
Now it's easier to explain how an seo rank tracker can solve the personalized results problem by search engines. If you want to know your true ranking, you just need to know the rank served based on the factors of your potential customers. A well designed rank tracker is necessary for you to achieve that goal. If you're doing SEO but without a rank tracker, you're totally doing wrong. To get the true ranks for your keywords, you must use a tracker to do that job. Rank trackers can track from different locations, devices and can track all search engines. Right now there are about 20 to 30 different rank tracker tools, you can read this article to know the Top SEO Rank Trackers 2019. A good seo expert and a seo newbie differ a lot in their work, but the first one and the most important one is an seo expert will use tools to do his job. A rank tracker is a must-have for SEO tracking jobs, it will save you much time and energy to get rank reports, so that you can do something else that's more important and creative.
Why you should send SEO reports to customers
If you're doing SEO for your customers, then you will need to do it with rank trackers even more. Because most seo rank trackers will enable you send reports to your customers. Your customers will need the routine reports to get known how their ranks go, and this will keep a tight relationship between you and your customers. The more essential function is the white-label reporting, you can set up your own company name and logo, the seo report will be full of your own company brand. You can customize more details about keyword ranks, rank changes, competitor comparisons and so on. But if your customer prefer the simple reports, you can send him only rank summaries reports. It's free to choose which. So if you've been doing SEO without a rank tracker, you really should pick up one now.
SEO rank tracker is what you need
With an seo rank tracker, you can set up sub accounts too. In this way, you can let your customers login the tracker dashboard themselves. All they see is your company's name, logo and the well organized seo reports. If you can provide this function to your customers, it'll be more likely to keep them customers of yours.
It also makes it impossible to track by hand, if you have hundreds or thousands keywords to track. I believe that even the small SEO agencies would have at least hundreds keywords to track, without the help of a rank tracker, this can become a mess in months. While rank trackers can keep everything in good order. You can perform some complicated summary or analysis job over ranks too. This can give you a clearer vision of the projects you manage.
So this is the end of the story, if you are doing SEO but doing without an seo rank tracker, stop doing so immediately. Pick up a rank tracker that was highly recommended, you will find it levels up your SEO job to the higher standard. You will thank yourself for this.
