Why You Must Use an SERP Checker?

Before we talk about the serp checker, the question is, do you want to make your website strategy to succeed?

It took a long time for you to learn website techniques, and eventually you've built up your site with quality contents and made up some links to it. Your sites got indexed by search engines and search engine is starting to drive traffic to your site.

In this way you will think you've mastered the whole secret and feel confident about website work. You even think it is not the best result, you could make it better than it is now.

This is completely the typical illusion most webmasters will have, even for the experienced professionals. It is the mirage in this industry, especially for new sites. In fact, all of this could change in overnight. Because search engines make change to their ranking algorithm hundreds in one year, that's more than once each day!

That's the point of using an serp checker. A good serp checker can keep an eye on your keyword rankings in search engine and notify you once there is change with no delay.

For those who are new in this industry, let's get to know more about the serp checker and how it can help your work.

What is serp?

SERP is short for Search Engine Results Page(s), see wiki, it is the page returned by search engine, contains a list of target results to your keyword. This is the battlefield of websites and rankings. The final goal is to get your keyword ranked top at the serps.

What can serp checker do?

As the name suggests, an serp checker is a tool to check your keyword ranking in serps. With this tool you can preview the competition of your target keyword before you carry out the actual website strategy too. It is quite necessary for your work.

How does an serp checker help you?

Niche of your website is the key to succeed and keywords is the important part. You must have clear and unbiased conclusion to your selected keywords. This should be done before the launch of a website. This job is usually named keyword research. SERP checkers are useful tools in the keyword research stage.

With the data provided by serp checker, you can know how many people are searching for your target keywords, view the currently existing top sites for them, and what are the exact pages people are clicking.

Compare your content with competitors

Besides the rank checker feature, you can also utilize it to compare your content with potential competitors and evaluate it.

It works this way, after your quality article is written and published, run a keyword rank checker to it. See how the top 10 results are doing comparing with yours and you can make a general ranking for your own site. Since most serp checkers can perform more than 10 keywords, you can evaluate them at one time.

How can serp checker improve your keyword ranking?

The reason why we use an serp checker is simple, the whole work in online business is aiming to improve your keyword rankings in search engines, and the serp checkers will tell you in which position you are now. It can help your overall website strategy in several ways.

Spying your competitors

The online business has numerous players and no matter in which industry, you are only one of them. You are not only fighting against search engines, you're also fighting against competitors.

Therefore if you want to rank top at the serps, you need to do better than the competitors. The serp checker can tell you the actual ranking of them in any time.

A good serp checker can do checking to multiple keywords at once. You can input all your target keywords into it and then it will tell you for each keyword, which sties are doing best. Sometimes even if your site is doing better than others for one keyword, it may be ranking behind them for other keywords and a good serp checker can tell you that.

Local SERP ranking checker

One of the most important change in serp in recent years is the optimization for locations. Search engines want to provide location based results to location based searches.

So if you're doing a local business, you'd better use an serp checker to keep tracking your local ranks. In fact for the companies that are doing only local businesses, the geographic ranking will be the first thing they should focus. They should put local serp rankings higher than global rankings. Because the ranking data beyond your target location doesn't matter much to your local business.

On the other hand, for a global company who has plan to enter a new country or region, using an serp checker to track local ranking is necessary too. You can simply select the target location and the ranking results will be that location specified.

Have a deeper look to your ranking and traffic

We know that with some good serp checkers you can provide it your URL and it will tell you what keywords you are ranking. In other words it can show you the most effective keywords in your website to others. Some people will find this function more help to the general ranking checker.

In your website strategy, for each keyword you're using to attract traffic to your website, the serp checker can tell you how it is performing, is it doing well at attracting traffic.

For some of the webmasters, you will be surprised by the results. You may find some keywords that are not on your list but attracting much traffic. You can add them to your tracking list in serp checkers.

Get the newest ranking data

It's not hard to check your ranking for once, it is hard to do it every day. Each day search engines are making changes, all your competitors are trying to improve their ranking too. You ranking may change any day. You should do the routine rank checking to know your site performance and avoid sudden drops.

So that's all for the reasons why you must use serp checkers in your website work.