Avoid rank tracker mistake: Main keywords and long tail keywords

It seems that we're discussing less and less about the SEO basics nowadays, because we think everyone is aware of them. But as what I find out from the SERP tracker users, this is absolutely not true. If you're a beginner to SERP tracker: How to set rank tracker basics for SEO campaigns? A useful list for beginners. If you haven't used an SERP tracker yet, read this post: SEO rank tracker for better rank performances.

In this post I will talk over the SEO basics that are usually ignored by advanced users, along with the SERP tracker usage.

Rank tracker long tail keywords

I didn't find a mistake for a long time, the mistake is that you will simply assume the one who is using an SEO rank tracker is an experienced SEO, or at least shows he is not a beginner any more. But after I've analyzed many rank tracker users, after discovering the basics they neglect, I have to say I'm wrong. Using an SERP tracker doesn't necessarily indicate that you're a pro. You may still be making mistakes as beginners. One of the mistakes is the main keywords and long tail keywords mistake.

The mistake many rank tracker users make is only tracking the main keywords and ignoring the long tail keywords. I will show you how the mistake happens.

Let's say that you're the webmaster of a site doing flower delivery business in Miami. Main keywords is something like "Miami flower delivery", then the long tail keywords will be like this: "Miami cheap flower delivery". Do you see the difference? The long tail keywords are more specific and more descriptive.

One fact you should always keep in mind is among all the searches every day, long tail keywords take up 70% of the market. You simply can't ignore this. The more important fact is the long tail keywords conversion rate is higher than main keywords, they're the money converter. People searching for main keywords have different kinds of aims, maybe he is just curious about the product or industry, maybe he is just checking out for some fresh knowledge he doesn't know. Even he lands on your site, in the end he will probably not buy. But people who is searching for long tail keywords have a specific goal, he is actually going to buy this product or service. He must have already done the necessary research, and now he is finding the proper seller. He will purchase once he finds the right product. This kind of search is more related to the final purchase action.

Now ask yourself this question, which keywords will be easier to promote? I believe it's the long tail keywords. The good news about long tail is its competition is much less than main keywords, yet the conversion rate is much higher. Although the main keywords have more search volume in search engines, considering the conversion rate, the 10% of 100 result is better thank 0.1% of 1000.

A similar mistake about this is the keyword diversity. Many users only promote the very strict keyword to their business, forgetting all of other related and relevant phrases about their business. Take a restaurant for example, the restaurant considers all the keywords consisted of the word "restaurant", but ignores all other phrases that include "eatery".

You should always keep the above two issues in mind if you want to generate impressive traffic and convert well. You may be quite familiar with all kinds of advanced SEO tools and is an experienced rank tracker user, but you still need to take long tail keywords and keyword diversity seriously if you want to run a perfect SEO campaign. Or else it's just like you're in an universe spaceship but you don't know how to tell directions.

You may be wondering since it's important to keep tracking of both main keywords and long tail keywords, to make diversity to keywords, how can I achieve that? In fact it's easier than you think, many SERP trackers already have those functions. You can choose a qualified SEO rank tracker from the best ones we picked up for you.