SEO agency: Brand your ranking reports with your company name
As an SEO agency, how is the ranking reports you send to your clients? Is there your company's logo and name on? If not, I strongly suggest you read through this article, I will show you why you should use the white label function that you heard many times, why you should brand your rank reports with your business name, and what benefits will this practice bring you.
Before we start, I want to make it clear that in this article we assume that you're already very familiar with the usage of an SEO rank tracker, that you're using one tracker with the white label function. You can compare the features which I will explain one by one with the SERP tracker you're using now. We will start from the very basic ideas to the most essential functions of a rank tracker. You can learn how to use it. SEO agency: How to choose the best rank tracker.
For those who haven't heard the white label yet, the white label functions allow you set up your own company's logo and brand name, then it will be on the reports you send to your clients. If you're absolutely a beginner of SEO, I suggest you read How to set rank tracker basics for SEO campaigns? A useful list for beginners.
SEO Agency: White Label Rank Tracker
Among all of the functions, the white label reports is the most basic and practical one. This is the most common usage of white label. If your rank tracker provides white label function, then at the dashboard you can customize the SERP tracker, upload your company's logo, update your company's details. Then you can send your clients ranking reports with your company's logo and name. Any info about the true SERP tracker you're using is hidden in the reports. This is the most popular feature of a rank tracker to an SEO agency. The rank reports an agency sends to their clients are very important to their business, it will make your company appears professional the way you like, if clients see your brand name on it.
It's without doubt that all SEO agency clients like the rank reports that they can easily navigate through, and get the most important info about their site's ranks, each of the graph and chart in your reports will tell them their money is well spent. The details in reports also suggest them that SEO is science based. You can also attach some successful cases of yours, to impress your clients with potential rank increment. I'm sure all of this will keep a good business relationship between you and your clients.
The next essential function with white label system is the shared reporting. This function is easy to understand, you can share the ranking reports with your clients. More specifically, you can set up the reports to be available at your own domain, it seems that it's hosted and served at your own server. You can choose from the data that you share with your clients, from the basic rank data to some more details. You can set the sending frequency too, to make it sends out daily or every 2, 3 days or weekly. You can also set a password to the report and send the password to your client so that only he can view it. Needless to say that the reports will have your company's logo and name on. You can also allow clients to download the reports, in various formats from CSV, XLS to PDF.
And then at the last is the Sub accounts function from white label system. This is a rarely provided function in rank trackers. You can create sub accounts under your control for your clients. You can set the username and credential for them then they can login. You can freely customize the permissions they have, to let them manage the project or only permit them to view the reports. You can also limit the rank reports they can reach, to a single domain or the whole campaign. The sub accounts function will highly impress your clients, they will think the system they see and use is the production of your company. As an SEO agency, you can also use the sub accounts function to assign the SEO work among your team.
Make sure to read this post first to learn how to choose the best rank tracker for SEO agency.
