Does your tracker provide mobile rank tracking?
In my post Are you doing SEO without a rank tracker? You're doing wrong, we've talked about the necessity to use a rank tracker. Please have a read if you haven't. So are you doing the right thing if you've already been using an SEO tracker? I'm not sure about that. In this post I will discuss the next big SEO mistake some people make. It's about mobile rank tracking. I will explain why you couldn't ignore the mobile ranks.
Mobile rank tracker
Our analysis to almost 50 thousands tracker users has shown all kinds of mistakes they would make in SEO tracking. Among them, one of the most common and serious mistake is lacking of mobile tracking. You may have no idea about what this really means to your SEO campaign yet, but you should be clear to one fact: the Internet traffic from mobile devices is more than traffic from desktop devices and the trend is increasing. Mobile phone is very common in many countries all over the world, in many countries, they may not have a desktop computer, but they possibly have phones. Google also suggests that more searches are from mobile devices than desktop computers. We could say that mobile phone is the primary traffic source from search engine users. This should make sense to all people doing SEO. Imagine that when you want to search for a theatre, you will most likely use your mobile phone, it will be quicker than the computer. You even don't have to move, all you need to do is pick up the phone and input the keywords, no matter where you are.
After you realize the mobile traffic fact, the next thing you need to find out is mobile ranks are different with desktop ranks. I've already explained a lot at Why you must track mobile ranks and 5 useful tips to improve mobile ranks, results for each of your searches from mobile phone will be location based, people searching for the same keywords will get different results. The way how a search engine like Google indexes your site is different from mobile sites to desktop sites, therefore the rank for the two different devices is different too. This results in a critical fact: you may think your SEO campaign is working well, because what shows from desktop tracking, but you don't know that people searching on mobile phone could see your links at all! If you ignore the mobile rank tracking, you're potentially ignoring more than half of the Internet traffic. When you start to take the mobile rank seriously, you should ask yourself some questions: Is your site responsive? Have you been doing optimization specially for mobile rank? It's only after you've done the necessary work that can you drive more traffic to your well-prepared sites.
Mobile traffic vs. Desktop traffic
From today on you must keep one fact in mind, if you don't treat mobile optimization seriously, sooner or later your site's rank will drop down from search engine's results page, for both mobile devices and desktop devices, and you will lose customers that you have today.
Although the mobile rank is very important, not all rank trackers provide that feature. If you're using an SEO rank tracker that doesn't support tracking mobile ranking, for your own sake stop using it immediately. You won't know how important it is to your SEO campaign. Of all the factors about mobile rank, it's still the accuracy that's the most important. Each search from mobile devices will be highly relevant to the location where you're searching from. At the time you set up a tracking campaign in rank tracker, make sure to add each tracking job at a city-level which is relevant to your business, to get the most actual rank. You can read this post to choose the best rank trackers we've picked.
